The brands that win the holidays start early
Festive season planning is a year-round job, and the stakes are high. Our latest holiday shopping research shows how shoppers are feeling about the season, when they start buying and how AI is starting to shape gift decisions.
In this edition, we look at cost-conscious spending, the long run-up to Christmas, the touchpoints shoppers use for inspiration and the decision drivers that matter at each stage. We also show how our shopper research helps brands plan their golden quarter with confidence.
Brands' success in the holiday season depends on understanding when shoppers start, what they are thinking and where they will buy.
Our Q3 2026 holiday shopping report explores how UK shoppers feel about the festive season, how those feelings shape their budgets and timing and what brands need to know about gift inspiration in a crowded, fast-changing market.